I help people understand, access, and trust the services they rely on

— by designing the systems, language, and experiences that make complexity feel simple. With 6+ years leading UX and content strategy for SSA.gov and 17+ years improving public services, I bring a human-centered, systems-thinking approach to product design. I lead teams through ambiguity, shape early product direction, and build design systems and governance that help organizations deliver consistent, accessible, and meaningful experiences at scale.

William E. J. Carter

UX & Content Strategist focused on clarity, accessibility, and measurable results.

Featured Projects

Digital Experience Council

Building the governance, standards, and cross-team alignment needed to guide SSA’s digital transformation at scale.

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My Design Story for SSA's Redesign

Modernizing one of the most widely used public-facing federal digital experiences.

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Make it make sense!

At times, we unnecessarily make our stories or instructions overly complex, crafting verbose narratives under the assumption that it – our complexity – will ...

Welcome to My Portfolio

I’m building this space to share work, design stories, and ongoing explorations in UX and content strategy. More to come soon!